"Waldtriathlon" Branding

As part of my final exam at the IHK (Chamber of Commerce and Industry), it was my task to develop a design concept for a triathlon in the Black Forest. The concept not only had to appeal to the local population and fit the sports event, but it also needed to convince potential sponsors!

Within a few weeks, I established a design language, created a flyer and a LinkedIn presence, and sketched various products. The result was a realistic overall appearance that would surely attract many sponsors to the triathlon.